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College students drink more alcohol on football game days than other well-known drinking days like New Year’s Eve and Halloween, according to new research from The University of Texas at Austin.

“Most events associated with heavy drinking occur only once a year, such as Spring Break, or once in a lifetime, such as a 21st birthday, but the weekly football schedule presents students with more regular opportunities to drink,” said psychologist Kim Fromme, an author of the paper and director of the university’s Studies on Alcohol, Health and Risky Activities Laboratory.

The study tracked students during the 2004-05 and
2005-06 University of Texas at Austin football seasons, the latter of which culminated in a national championship for the school.

The researchers found students were especially likely to drink more during high-profile games against conference or national rivals. However, the increased drinking rates only occurred when students were actually on campus.

“These results indicate drinking is connected not only to the game itself, but to the social context associated with the event,” Fromme said.

This is not surprising news to any recovering addict – the social context of drinking plays a part in alcohol consumption whether you are talking about a party, bar or football game. That is why it is so important to get professional help. The recovery program at Mark Houston Recovery can give you the tools you need to conquer those social settings and stay on track.

For college drug and alcohol prevention resources visit our education resource page at http://www.markhoustonrecovery.com/education.php.

Tags: Alcoholism //